What You Get with an

Oven-Baked Chicken Store System

If you’re looking to add hot food to your store, the big question is how to make it work alongside everything else you already do. It takes a product customers want, a setup that suits your space and a system your team can run confidently through a busy working day.

The Crazy Mo’s store system is a branded food system that gives bakeries, dairies, cafes, superettes, takeaways and service stations a way to introduce oven-baked chicken under the Crazy Mo’s brand while continuing to run their own business. It brings together the training, product supply, branding and ongoing support needed to get started, with a setup designed for the realities of New Zealand convenience retail.

For store owners exploring franchise opportunities in New Zealand, the Crazy Mo’s food business opportunity offers a branded hot food line that sits within your existing store rather than a separate franchise to run. Backed by Jayen, a company operating in the New Zealand food industry since 1997, Crazy Mo’s provides a practical way to expand what you offer customers, with support from the initial setup through to day-to-day trading.

Table of Contents

What Comes with the Crazy Mo’s Store System

Every Crazy Mo’s store system is a complete package, giving your team what it needs from the first enquiry through to the day the counter opens and beyond. Each store receives:

  • A clear, structured path from your first enquiry through to opening day, with guided setup along the way
  • Training that shows your team how to flavour, coat and cook the chicken the Crazy Mo’s way
  • Regular deliveries of ingredients and packaging, including Cosmo’s seasonings and coatings
  • Crazy Mo’s signage, posters, menus and digital content that make the counter easy to spot
  • Digital menu panels that show off the menu in high-definition images
  • A friendly help desk, marketing materials and continued training once you are open

Each system is tailored to the store it goes into, which is why the Crazy Mo’s store opportunities start with a conversation about your site and how you would like the counter to work. Your core business carries on as it is, with a hot chicken line added under a brand customers recognise.

From Enquiry to Opening Day

Getting from first contact to a working counter follows a clear sequence, with each stage building towards launch. The process is the same for every store, so you can see what is happening at each point and what comes next.

  1. You complete the business enquiry form, sharing some details about your store and what you are looking for.
  2. We talk through your site with you to confirm the system suits your space and your customers.
  3. Once everyone is happy, the details are confirmed in an agreement.
  4. Onboarding begins, and the system is set up in store with guided support.
  5. Your team is trained in the Crazy Mo’s method before the counter opens.
  6. Your first delivery of ingredients and packaging arrives, ready for launch.
  7. Signage and menus go up, and the counter opens to customers.

Timings vary from site to site, and we can plan each stage with you so the counter is stocked and your team is ready when opening day arrives. Training and your first delivery can be planned to line up with launch, so everything comes together on the day.

Training in the Crazy Mo’s Method

Training is included with every Crazy Mo’s store system, and it shows your team how to flavour, coat and cook the chicken in store using the Crazy Mo’s method. The chicken is prepared on site with Cosmo’s, a range of New Zealand-made seasonings and coatings, and training takes your team through every step from coating and cooking to timings and serving.

A step-by-step guide sits behind each shift, which keeps that crispy, golden finish consistent whoever is on the counter. Further training is available as new team members join or the menu grows, so everyone cooks with the same confidence.

Ingredient and Packaging Deliveries

Ingredients and packaging are supplied through regular deliveries, keeping your counter stocked with everything the menu needs. Deliveries cover Cosmo’s seasonings and coatings along with packaging for the full menu, from generous chicken buckets and junior snack boxes to lunch meal deals.

Orders run on a regular cycle, and we can help you set quantities that suit the volume your store expects, then adjust them as demand builds. When you first open, our team can work through your order cycle with you, including delivery days and storage, so your stock lines up with your trading hours and busiest times of the week.

Signage, Menus and Digital Menu Panels

Every store receives a full set of Crazy Mo’s branding, designed to make the counter easy to spot and the menu easy to order from. Each piece has its own job in store:

  • Crazy Mo’s signage lets customers know the counter is there, whether they are walking past or already inside.
  • Posters showcase the menu and current deals around the store.
  • Menus help customers choose quickly at the counter.
  • Digital content raises the brand’s profile in and around your store.
  • Digital menu panels display the menu in high-definition images and highlight specials and combos.

With digital menu panels, pricing and menu items can be updated in a few clicks, giving you space to feature high-margin items and refresh your offer whenever it changes. Together with the signage and posters, they give your counter a consistent Crazy Mo’s look from the shop floor through to the point of sale.

Ongoing Support After Opening

Support continues once your oven-baked chicken counter is open, with the Crazy Mo’s team on hand as the hot food line becomes part of your store. When a question comes up or something needs attention, the help desk is the first point of contact for friendly troubleshooting and advice.

Regular deliveries keep the counter stocked week to week, marketing materials keep the brand visible in store and further training is available whenever new team members join. As part of a growing network, you have the backing of a team that knows oven-baked chicken and understands how busy convenience retail runs.

Frequently Asked Questions

Is Crazy Mo’s a franchise?

No, Crazy Mo’s is a branded food system added to your existing store. It works differently from a food franchise or the fast-food franchises and chicken fast food chains operating across New Zealand, since you keep owning and running your business while adding the Crazy Mo’s brand, method, regular supply and ongoing support.

Do I need a commercial kitchen?

Requirements depend on your site, so check what applies, including any council consent, with your local council. MPI’s My Food Rules tool shows which food safety plan applies and where to register, and existing food businesses planning changes need to let their registration authority know.

What training is included?

Every store system includes training in the Crazy Mo’s method, covering how your team flavours, coats and cooks the chicken in store, along with timings and serving. A step-by-step guide supports each shift, and further training is available as new team members join.

Enquire About a Crazy Mo’s Store System

The Crazy Mo’s store system is built to help you grow revenue and make more of what your store already offers, bringing together training, regular supply, standout branding and a team that is there for you from the first conversation onwards.

If you would like to bring the taste of Crazy Mo’s to your customers, complete the business enquiry form or call 0800 622 220, and we can work alongside you to provide what may work best for your business.